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Thread: JLR to join forces with BMW

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    Senior Member payno's Avatar
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    JLR to join forces with BMW

    JLR to join forces with BMW on electric cars
    https://www.bbc.co.uk/news/business-48525840
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    Not sure that is good - BMW will probably try and buy JLR
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    Senior Member Neilr's Avatar
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    Quote Originally Posted by graham-r View Post
    Not sure that is good - BMW will probably try and buy JLR
    It sounds exactly what the TATA guys were saying a few months back - they wanted a technical partner that could help them reduce development costs. The JLR management must still have very good contacts with BMW so it is not surprising that BMW keeps coming up whenever JLR need something that they don't want to invest in themselves.

    It is interesting that they are saying that electric drives are expensive to develop. I guess it must be because of how efficient they must be. The basic technology sounds simple, but what do I know
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    Super Moderator Ian D's Avatar
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    JLR have recently built a battery centre at Hams Hall, conveniently near to BMW.

    It’s good news, JLR are way too small a manufacturer to commit a large amount of R&D into EV research on their own. They’ve done well so far though with the iPace and upcoming XJ EV will extend on that.
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    Speaking as a `former' modern MG enthusiast who has recently replaced 14 years of utterly reliable 190+ ZT-T ownership with and X-type estate, as far as I'm concerned any BMW cooperation is extremely bad news. You only have to look at BMWs `involvement' with Rover to see that their autocratic approach to every aspect of running the business was doomed to failure. From what I've read, the first design brief for the R75 was to aim at not taking a single sale from competing BMW models. How was that ever going to be achieved, unless you had no sales!? Especially given that Rover had been targetting the BMW market quite successfully before the 1999 takeover.

    I heard on the radio a day or two ago that BMW plan to move engine production to Germany (surprise surprise) so any Hams Hall link becomes irrelevant; unless they intend using that factory for electric projects I suppose.

    BMW only want the British sales and to put very little back into the UK, they can't even make the Mini TV adverts in the UK. They took Land Rover technology and asset stripped the `new' Mini (repeatedly delayed it going on sale when it could have helped save Rover as an integrated business) and then claimed it as a BMW developed vehicle, when Rover had had it almost ready for market before the takeover. I am infuriated when I see our police and Government car service using BMW vehicles, when they should be using equivalent JLR products. But of course we must comply with EU public procurement tender regulations!?

    I'll get off my hobby horse now. I do own a 1990 BMW 320i convertible but I inherited it in sensitive circumstances and have kept it for sentimental reasons. I will never buy another BMW snd hope not to have to buy a Jag or Land Rover with BMW technology, however.

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    Senior Member junglejames's Avatar
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    Quote Originally Posted by David Yetton View Post
    Speaking as a `former' modern MG enthusiast who has recently replaced 14 years of utterly reliable 190+ ZT-T ownership with and X-type estate, as far as I'm concerned any BMW cooperation is extremely bad news. You only have to look at BMWs `involvement' with Rover to see that their autocratic approach to every aspect of running the business was doomed to failure. From what I've read, the first design brief for the R75 was to aim at not taking a single sale from competing BMW models. How was that ever going to be achieved, unless you had no sales!? Especially given that Rover had been targetting the BMW market quite successfully before the 1999 takeover.

    I heard on the radio a day or two ago that BMW plan to move engine production to Germany (surprise surprise) so any Hams Hall link becomes irrelevant; unless they intend using that factory for electric projects I suppose.

    BMW only want the British sales and to put very little back into the UK, they can't even make the Mini TV adverts in the UK. They took Land Rover technology and asset stripped the `new' Mini (repeatedly delayed it going on sale when it could have helped save Rover as an integrated business) and then claimed it as a BMW developed vehicle, when Rover had had it almost ready for market before the takeover. I am infuriated when I see our police and Government car service using BMW vehicles, when they should be using equivalent JLR products. But of course we must comply with EU public procurement tender regulations!?

    I'll get off my hobby horse now. I do own a 1990 BMW 320i convertible but I inherited it in sensitive circumstances and have kept it for sentimental reasons. I will never buy another BMW snd hope not to have to buy a Jag or Land Rover with BMW technology, however.
    Without sticking up for any one organisation, there is one comment to make-
    'Look what happened after BMW sold Rover'?

    If we want to blame anybody though, it is the poor British management of the day, and those far too willing to sell for short term gain.
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    If we want to blame anybody though, it is the poor British management of the day, and those far too willing to sell for short term gain.
    yes, shocking in Australia, shocking in the USA and the rest of the world i imagine

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    Super Moderator Ian D's Avatar
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    Spam dealt with, thread tidied.
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    Quick question: does this deal see JLR abandoning the Ingenium engines it has only just developed, to use BMW units? This would seem very silly.
    Still hoping for an ingenium inline 6 petrol motor here.

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    Senior Member junglejames's Avatar
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    Quote Originally Posted by OzJagFan View Post
    Quick question: does this deal see JLR abandoning the Ingenium engines it has only just developed, to use BMW units? This would seem very silly.
    Still hoping for an ingenium inline 6 petrol motor here.
    No.
    JLR are producing an inline 6 right now.
    It's only for the electric side of things, all of which JLR are building here anyway. Batteries at Hams Hall, motors and drivetrains at Wolverhampton.
    So it's more a sharing of ideas, and costs. Who knows, perhaps BMW may use battery packs from Hams Hall. Especially for the Mini.

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